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On June 30, DPJ Election Campaign Committee Chair Jun Azumi announced a new TV commercial “Japan’s Vitality” (tentative translation). This commercial will be broadcast nationwide from July 1.
Azumi said, “It projects freshness and strength in a simple manner. We intend it to be visually appealing.” He explained that in order to express what the Kan Cabinet is trying to achieve in a straightforward manner, it had been decided to visualize the concept of washing Japan clean, and thoroughly rinsing out the dirt, including the vested interests that had built up over many years.
In response to a reporter’s question asking for Prime Minister and DPJ President Naoto Kan’s impressions of the commercial, Azumi replied, “Prime Minister Kan said, ‘It’s good.’”.
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