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On June 13, DPJ President Banri Kaieda announced a new poster, “Helping Protect Lives and Livelihoods” (tentative translation) at party headquarters.
The party’s new slogan, “Helping Protect Lives and Livelihoods” expresses the DPJ’s resolve to “confront the ruling parties, and as an opposition party with experience of running the government, stand on the side of ordinary people who have various worries about their lives, and right those things that need to be righted.” The image on the poster, of Kaieda walking, symbolises the DPJ’s “Walking and Listening in the Regions Project” which involves listening closely to the opinions of the Japanese people and reflecting these in national politics.
The slogan above the DPJ logo “It all begins with you” (tentative translation) is an expression of the party’s basis stance as set forth in its platform, which is that DPJ policies and activities are all created from the starting point of ordinary citizens’ day to day lives and ideas.
In response to reporters’ questions Kaieda said that the photograph of himself used in the new poster had actually been taken when he was visiting the disaster affected areas in Tohoku district and had been about to listen to the voices of people living there. Regarding the poster itself, he said, “I think that we have made a poster that shows our resolution to tackle this tough election campaign, and to face the people with our intention of “Helping to protect lives and livelihoods.”
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